Our Mission

The Beast India Company was born out of a desire to encourage South Asians to break the stereotype that they are intellectually strong but physically weak and to celebrate their culture, history, and heritage. 

Colonialism rested on the belief that the oppressors were stronger, more intelligent, and more deserving than the people they oppressed. And even though the British left South Asia nearly 80 years ago, they left behind something else: the idea that South Asians are not powerful, assertive, or capable. That belief still lingers in locker rooms, weight racks, and running trails. 

That's what we're here to dismantle.

Our company was built for every Desi who has felt out of place in a CrossFit class or a rock climbing gym — and walked in anyway. Our name reappropriates the legacy of one of the worst perpetrators of Western imperialism and hands it back to those it was used against. You are not a noble savage. You're a Beast.

This is just the beginning.

We're not just launching products. We're building a platform to call out injustice, collaborate with South Asian artists, design gear for South Asian bodies, and give back to the causes we care about.

We welcome your thoughts and feedback

Contact us at hello@beastindia.co or through our contact form.