The Beast India Company is decolonizing fitness. 

Colonialism rested on the belief that the oppressors were stronger, more intelligent, and more deserving than the people they oppressed. And even though the British left South Asia nearly 80 years ago, they left behind something else: the idea that South Asians are not powerful, assertive, or capable. That belief still lingers in locker rooms, weight racks, and running trails.

That's what we're here to dismantle. 

Our company was built for every Desi who has felt uncomfortable in a Crossfit class or a rock climbing gym but rose above their fear. 

Our name reappropriates the legacy of one of the worst perpetrators of Western imperialism and empowers those who challenge colonial stereotypes of fragile South Asians. You are not a noble savage. You're a Beast.  

We have ambitions for our brand. 

Our vision runs deep. Yes, we’re continuously launching new products, but we're also building a platform to call out injustice, collaborate with South Asian artists, design gear for South Asian bodies, and give back to the causes we care about. 

We welcome your thoughts and feedback. 

Contact us at beastindiaco@gmail.com or through our contact form.