About Us

The Beast India Company is decolonizing fitness.

Colonialism rested on the belief that the oppressors were stronger, more intelligent, and more deserving than the people they oppressed. And even though the British left South Asia nearly 80 years ago, they left behind the belief that South Asians are not powerful, assertive, or capable. 

This is what we're fighting. Our company was built for every Desi who has felt uncomfortable in a Crossfit class or a rock climbing gym but rose above their fear. 

Our name reappropriates the legacy of one of the worst perpetrators of Western imperialism and empowers those who challenge colonial stereotypes of fragile South Asians. You are not a noble savage. You're a Beast.  

Where we're headed

This is still an idea in its infancy, but we've had some really exciting ideas about how we can grow the brand. 

Of course, this includes launching new products like hoodies, lifting gear, and snapbacks. 

But it also includes using our platform to call attention to injustice against oppressed populations; launching collaborations with up-and-coming South Asian artists; transitioning a more inclusive and sustainable supply chain; developing clothes modeled to South Asian bodies; and using proceeds to support important causes. We have grand ambitions.  

Interested in learning more? Email us at beastindiaco@gmail.com.