About Us
Why We Exist
The Beast India Company is decolonizing fitness.
Colonialism rested on the belief that the oppressors were stronger, more intelligent, and more deserving than the people they oppressed. And even though the British left South Asia nearly 80 years ago, they left behind something else — the idea that South Asians are not powerful, assertive, or capable. That belief still lingers in locker rooms, weight racks, and running trails.
That's What We're Here to Dismantle
Our company was built for every Desi who has felt uncomfortable in a Crossfit class or a rock climbing gym but rose above their fear.
Our name reappropriates the legacy of one of the worst perpetrators of Western imperialism and empowers those who challenge colonial stereotypes of fragile South Asians. You are not a noble savage. You're a Beast.
Where We're headed
This is still early, but our vision runs deep.
Yes, we’re launching new products: hoodies, lifting belts, snapbacks, gym gear, etc.
But we're also building a platform to:
- call out injustice against the oppressed
- collaborate with up-and-coming South Asian artists
- build a more inclusive and sustainable supply chain
- Design gear for South Asian bodies, not European templates
- Give back, using our products to support the causes that matter
Want to Get Involved?
Interested in learning more? Email us at beastindiaco@gmail.com.